Great Marketing Tool
What is a podcast? A podcast is an audio recording on a specific topic that can be listened to. Now I know that sounds quite simple and it is but there is much more to it!
Why Podcasts and Marketing Are a
Killer Combination
Now that you know the basics, how is it good for marketing? There is low competition around only 700,000 podcasts airing, and that number shrinks when you refine by topics. So there maybe only a handful of other people discussing your business topic.
It also takes little effort on the listeners behalf for them to engage and is the perfect content for multi-taskers as most of us our in this day and age.
Part of this low effort is how mobile friendly podcasts are. Instead of listening to the same songs on the radio while you are on your way to the grocery store your audience can listen to your podcast. As well as in the grocery store!
They are also growing in popularity as they are such a great way for people to learn new things or stay entertained. The audience for podcasts is typically very loyal. They establish a connection with the host and want to check back each time there is a new episode. Its also a great way to get more social media followers as listeners will be more inclined to follow your platforms to stay updated on new content.
One of the reasons podcasters gain a loyal audience is being interactive with your listeners. You can create audience polls, answer questions, and take calls! Another plus is interviewing other experts in your industry as this helps build your professional network.
Establishing credibility and a reputation. This is where the well-researched information and guides you provide your audience comes in. They want to hear the information from someone who is passionate and invested in what they are listening to.
Consistency is key! If your podcasts are scheduled on the same day and time every week your listeners will be anticipating it all week, possibly sharing it with friends and family and that does great for awareness.