#CommunityOverEverything HCK2 Marketing
Welcome to our Member Spotlight Series, where we showcase the exceptional businesses and individuals making an impact in our CityCentral community and beyond. Today we have the pleasure of speaking with Kerri Fulks with HCK2, a marketing and communications agency operating out of CityCentral Dallas. Join us as we learn more about the work they do to elevate brands large and small across a variety of industries!
Tell us a little about HCK2 Marketing + Communications.
HCK2 is a full-service marketing and communications agency driven by a passion for creativity and innovation. With over two decades of integrated industry experience, HCK2 has established itself as a trusted partner for brands seeking to strategically elevate their presence in the market. HCK2 fosters a culture of intentionality, collaboration, and transparency, helping clients achieve exponential growth through a comprehensive and cohesive marketing strategy.
What led you to start HCK2?
We wanted to create a new kind of agency where clients feel loved, amazed, and understood. With HCK2, we have redefined the agency-client experience with a focus on creativity, transparency, and collaborative partnerships.
What sets your business apart from your competitors?
We work to build a true partnership with our clients by serving as an extension of their team. We really listen so we can understand the unique needs, goals, and challenges of each client. By fostering close collaboration and communication, we ensure that every solution is tailored to meet the specific requirements of the client, leading to successful outcomes. Part of serving as a trusted partner is operating with full transparency. HCK2 has a transparent billing structure, providing clients with full visibility into project costs and ensuring accountability throughout the project.
How do you navigate your work-life balance?
At HCK2, having a balanced life is one of our core values. Our CEO, Heather Capps, started HCK2 as a single, working mom and knows how important it is to have flexibility. HCK2 prioritizes the well-being and work-life balance of its employees, recognizing that a happy and fulfilled team is essential for delivering exceptional results to clients. With flexible work arrangements, wellness initiatives, and a supportive company culture, HCK2 ensures that employees can thrive both personally and professionally.
What is the most rewarding part of your job?
The most rewarding part of our work is delivering clients more than they expected, whether that’s beautiful creative or great ROI on a campaign. Going above and beyond can also look like listening to our client’s challenges and coming up with a creative solution they wouldn’t have thought to ask us for. That’s part of the fun of being a full-service agency—getting to solve a host of challenges with our team’s broad expertise.
How has being a part of the Addison community affected you and your business?
Being a part of this community has allowed our team to collaborate more organically, more often.
If you had a friend in town and you could take them to one of your favorite restaurants or spots in your community, where would you take them?
We may be a bit biased, but we’d take them to visit one of our favorite clients—Norma’s Cafe! We’ve been working with Norma’s team for many years and always have a great time visiting them.
We want to thank the team at HCK2 for participating in our Member Spotlight Series. If you are interested in showcasing your business with us, please do not hesitate to reach out to your community manager; we are always eager to help elevate your business in any way we can!