As a business owner you know you need to get the word out about your business and expertise, but finding ways to connect to a wider audience can be an overwhelming and daunting task.
Have you ever considered podcasting?
Podcasting is one of the fastest growing mediums for business content and is extremely effective in helping you reach and quickly build rapport with potential clients. Plus it easily fits into a busy schedule and is fun to create.
The best news, not only is it growing, but podcast listeners are typically loyal, affluent, and educated.
Creating and publishing a podcast is much easier than you may think.
You may be wondering how you can become a member of the Podcast nation and we’ll go over that in just a second, but first let’s answer some basic questions.
What is a Podcast?
Podcasting is a free service that allows internet users to pull audio files from a podcasting Web site to listen to on their computers or digital audio players.
How long is a Podcast?
Usually, a Podcast runs between 10 and 60 minutes, and in rare cases longer.
Who listens to Podcasts?
In 2017 Edison Research showed 60% of Americans were familiar with Podcasts. Of the 67 million people who listen to Podcasts, 56% are men and 84% are under the age of 55. 45% of those listening have an income of $75K or more.
Some pretty impressive stats you may be thinking and they are when you stack Podcasts against traditional types of media coverage.
CityCentral is proud to partner with Innovation Media Enterprises to bring you a full-featured Podcast Studio and services at our North Dallas – Addison location. Discounted rates are available to all CityCentral members, however, this service is open to non-members.